As part of efforts to strengthen strategic partnerships that support franchising and international market expansion, EMAAN Al A‘maal has signed a strategic partnership agreement with Istanbul Gelişim University to co-organize the International Turkish Franchise and Agency Forum & Expo, scheduled to take place on June 28–29, 2025, at the Gelişim University Conference and Convention Center.
This event aims to empower Turkish brands to expand globally through franchising and agency models, with the participation of over 50 prominent Turkish brands across various sectors, including furniture, fashion, health and beauty products, restaurants, and cafés.
The forum will feature a range of distinguished activities that merge knowledge-driven innovation with entrepreneurial leadership, including:
An interactive exhibition providing direct networking opportunities between brands and investors.
Bilateral and public investment meetings to strengthen business partnerships.
Extensive marketing campaigns to ensure brand exposure in new markets.
Signing of operational agreements to support regional and international expansion.
The event is designed to attract investors and entrepreneurs from Saudi Arabia, the Gulf countries, the Middle East, and Africa, opening new horizons for Turkish companies to grow and thrive in global markets.
This partnership agreement between EMAAN Al A‘maal and Istanbul Gelişim University reflects a shared commitment to fostering knowledge-based innovation and cultivating an investment-friendly ecosystem for franchise growth—ultimately contributing to the creation of new investment opportunities and enhancing the global presence of Turkish brands.